Types of Amazon Marketing Services: A Guide for Everyone

Are you looking to boost your presence on the world’s largest online marketplace? Amazon Marketing Services (AMS) can be your secret weapon. But with a plethora of options, where do you start? In this guide, we’ll walk you through the various types of Amazon Marketing Services in plain English, no jargon, promise!

1. Sponsored Products

Boost your product visibility by placing it in front of customers actively searching for similar items. These ads appear alongside search results or on product detail pages.

Key Point: Sponsored Products help your products stand out in a crowded marketplace.

2. Amazon Stores

Think of Amazon Stores as your brand’s home on the platform. It’s a dedicated space to showcase your products, tell your brand story, and engage with customers.

Key Point: Creating an Amazon Store enhances your brand’s credibility.

3. Sponsored Brands

Ever noticed those banner-like ads at the top of search results? That’s Sponsored Brands. They’re perfect for brand awareness and driving potential customers to your Amazon Store.

Key Point: Sponsored Brands put your brand in the spotlight.

4. Amazon DSP (Demand-Side Platform)

This is where things get exciting. Amazon DSP allows you to reach customers both on and off Amazon. It’s a powerful tool for targeting specific demographics.

Key Point: Amazon DSP is like a laser-guided missile for your marketing efforts.

5. Display Ads

Imagine having your products showcased on various parts of Amazon. Display Ads make that happen. They can be images, videos, or even interactive.

Key Point: Display Ads grab attention and make your products memorable.

6. Video Ads

Videos are the kings of engagement. With Video Ads, you can showcase your products in action, giving potential customers a real feel for what you offer.

Key Point: Video Ads add a dynamic touch to your marketing strategy.

7. Amazon Attribution

Ever wondered which touchpoints led to a sale? Amazon Attribution provides insights into how your marketing efforts influence customer behavior.

Key Point: Understanding attribution helps you fine-tune your marketing strategy.

8. Amazon Posts

This is like your brand’s social media feed on Amazon. You can share curated content about your products, helping build a community around your brand.

Key Point: Amazon Posts humanize your brand and build trust.

9. Amazon Live

Take your audience behind the scenes, showcase product launches, and engage with potential customers in real-time through live streaming.

Key Point: Amazon Live adds a personal touch to your brand.

10. Amazon Influencer Program

Collaborate with influencers who align with your brand’s values to promote your products. Their authentic recommendations can have a powerful impact.

Key Point: Influencers can introduce your products to new, engaged audiences.


There you have it, a rundown of various Amazon Marketing Services in plain, simple language. Remember, each service serves a unique purpose. The key is to find what aligns best with your brand’s goals and audience.


Q1: What’s the cost associated with Amazon Marketing Services?

A1: The cost varies depending on the type of service and your amazon advertising budget. You can set daily or lifetime budgets to control spending.

Q2: How can I measure the effectiveness of my Amazon marketing campaigns?

A2: Amazon provides robust analytics tools within the platform to track metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

Q3: Can I use Amazon Marketing Services for both new and established brands?

A3: Absolutely! AMS caters to both new sellers looking to make a mark and established brands aiming to enhance their presence.

Q4: Do I need to be a graphic design expert to create engaging Amazon Store pages?

A4: Not at all! Amazon provides user-friendly templates and tools to help you create visually appealing Store pages without any design expertise.

Q5: How long does it take to see results from Amazon Marketing Services?

A5: The timeline for results can vary based on factors like your industry, advertising strategy, and competition. Some see results within days, while others may take a few weeks to see significant impacts.

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